How to Design App Screenshots that Increase Conversions by 30%

Almost 70% of store visitors make their download decisions solely based on app store screenshots. Thus, graphical optimization is the core driver of ASO (App Store Optimization). By implementing proper layouts, you can boost conversion rates instantly.

1. Typography and Readability

Users scroll rapidly. Avoid thin, cursive, or tiny headers. Instead, utilize bold, modern, sans-serif fonts (like Outfit or Inter) styled at 65px minimum to guarantee readability.

2. Frame Safe-Zones

Prevent UI components from getting cropped. Keep notches, dynamic islands, or camera holes clear of text boundaries. Keep a 40px safe margin between devices and overlay captions.